Skills Development
Specialize training workshops offered by certified trainers and experienced practitioners that provides participants the ability to expand their knowledge and hone their business skills.
Module		Description
Lead Generation & Successful Participation in Trade Shows	12 hrs.	2-Days workshops provide business development and export professionals with practical and proven skills and techniques that can be implemented immediately to grow their sales in the U.S. and internationally.
The Counselor Salesperson (Sales & Negotiations skills)	12 hrs.	2-Days workshops provide sales professions and marketing managers with the Wilson Learning sales methodology to help navigate the sales expense gaining the trust and understanding needed to succeed.
Professional Workplace Relations	15 hrs.	3-Days workshops best offered at the company or group level – aimed at enhancing the managers’ and employees’ skills for a professional workplace. Offered in partnership with Jordan Better Workplace Association.
Need to Know for Tech Entrepreneurs	12 hrs.	These 2-hours sessions on selected topics offered by leading business  leaders in the IT sector from the U.S. and  MENA region sharing their experiences and insights on the industry. Each session is followed by a Q&A.  Offered in partnership with TechWadi.

Lead Generation & Successful Participation in Trade Shows

Description:

Overseas trade shows are an excellent way for your business to explore new export potential. But where do you begin, and how do you make the best out of this opportunity?

This workshop provides your business with methods for generating more exports through effective participation in trade shows with a specific focus on the U.S. market.

Key Topics Covered:

• Understanding your export readiness.
• Export market targeting.
• Types of partnerships.
• Platforms for business generation and selecting trade shows.
• Marketing materials and sales channels.
• Identifying, contacting and negotiating with partners.

Learning Outcomes:

Provides the tools and technical knowledge to research, evaluate, and execute the best plan for growing your exports to the U.S. and other markets.

Develops skills for effective participation in trade shows and for shaping your marketing messages.

The Counselor Salesperson (Sales & Negotiations skills)

Offered in partnership with Wilson Learning SEM, one of the world’s top sales training companies.

Description:

Going to market with unique, high-quality products and services is no longer a guarantee that sales will be made, and accounts will be retained. Remaining viable in today’s business environment requires salespeople who can respond to customers’ business needs, priorities and interests better than the competition. Salespeople must be able to quickly discover and understand the business issues related to strategy execution. It all begins with a consultative selling approach—working closely with customers to solve real business problems.

Key Topics Covered: The Counselor Salesperson (CSP) uses a four-step consultative selling process that helps salespeople transition from simply making transactions to solving real business problems. CSP focuses on adopting a Counselor Mindset—a mindset that builds profitable, long-term customer relationships through a specific approach and steps covering: Relating to the customer, discovering need, advocating and supporting.

Learning Outcomes:

The Counselor Salesperson (CSP) establishes a basic philosophy of selling with a common and easily understood approach. CSP provides a win-win approach to selling that emphasizes problem solving from the customer’s point of view. Implemented as a flexible and integrated Human Performance Improvement (HPI) solution, it enables a consistent customer experience from the salesforce, effective coaching and performance management with a variety of tools, and overall increased sales.

Professional Workplace Relations

Offered in partnership with the Jordan Better Workplace Association, an NGO specialized in promoting the rules and skills for a workplace that is more efficient and effective.

Description:

The importance of academic background cannot be understated yet, interpersonal skills also play a major role in the employee’s performance. Investing in your employees’ soft skills is a key driver for your organization’s growth and success. Soft skills are the “art” of doing things and the communication ability that guide your employees on how to interact with co-workers to promote professionalism and ensure a more productive and efficient working environment.

Key Topics Covered:

• Laws Governing the Labor Relations.
• Communication Skills.
• Dealing with Difficult Personalities.
• Work Ethics.
• Dealing with Conflicts.
• Time & Attention Management.
• Working within Teams.
• V. Writing & Interview Skills.
• Written Communications Skills.

Learning Outcomes:

• Clear insights on the Jordanian labor law and the legislation that governs the relationship between the employer and employee. As well as their rights and responsibilities.
• Tips for effective workplace communication skills, challenges encountered by the sender or receiver, types of verbal and non-verbal communication and, strategies on how to deal with miscommunication.
• Importance of promoting work ethics, the difference between ethical and non-ethical manners, and guidelines on idealistic behaviors that employees should be aware of.
• Procedures on how to manage time more efficiently, using innovative tools and practices to be able to prioritize daily tasks. Also, the ability to deal with distractions to beat procrastination in the workplace.
• Tips on how to be an active team player within the organization and its role in improving productivity and communication skills.
• How to write an outstanding C.V. that will improve potential job prospects, understand which parts employers look for when they read your CV. In Addition to steps for preparing yourself for a job interview to gain an advantage over other candidates.
• Principals and techniques for effective written business communication, to develop clear and well-constructed written messages to avoid ambiguity and enhance their proficiency.

Need to Know for Tech Entrepreneurs

Offered in partnership with TechWadi. the Arab-American tech diaspora network for Silicon Valley and the MENA region.

Description:

Entrepreneurs operate in a dynamic business environment. Introducing entrepreneurs, and startup CEOs to the sector’s latest trends and developments is an eye-opener for surviving a competitive market.

To ensure the success of your startup, entrepreneurs and founders should develop their skills in different strategic areas such as operational, management, financial, and personal skills, and the best way to do that is to hear and learn from someone who has been there and done that.

Key Topics Covered:

• Go-to-Market Strategies.
• Startup Culture and Success: From Start to Scale.
• From MENA to Silicon Valley.
• Develop a Successful Funding Strategy.
• Fundraising in the Age of Coronavirus.
• Evaluating New Products Market Fits.
• Venture Capital & Market Recession under COVID-19.
• Startup Pivot.
• Tips on Coronavirus Survival Strategy.

Learning Outcomes:

• Creating a proper strategy and go-to-market plan for commercializing a product and launching it into the market.
• Tips on promoting a positive culture at your company to drive success.
• How to expand to new markets, transition your startup in Silicon Valley, talk to investors, and get partners interested in your product.
• Learn about fundraising and the ability to develop a comprehensive fundraising strategy to help you plan for generating income.
• Gain insights on how the funding landscape looks like in times of COVID-19, tips on how entrepreneurs can navigate this unprecedented situation when they are looking to raise capital.
• Tips on how startups can pivot, what does category creation mean, how do you find early adopters, and where do they come from and, how do you know if there are more users?
• Understanding the new funding perspective of Venture Capitalist and Angel Investors during these uncertain times, what is the future size of fundraising and, importance of approaching investors. Also, tips on how to respond effectively to the changes encountered through effective leadership.