Webinar on Export Competitiveness for the U.S. Market

A vibrant webinar on Export Competitiveness for the U.S. Market held in collaboration with USIAD Middle East Economic Growth Best Practices Project (MEG).

The session featured speakers from top-notch U.S. practitioners specialized in private sector development and international linkages. Speakers gave advice and insights to Jordanian companies on how to reach and grow their exports to the U.S. market. Delving deep into what is needed from a marketing and branding perspective to better position their products, identify the right target audience to approach U.S. buyers. Also, covering logistical aspects, pointing out different requirements needed to export, in addition to private labeling and warehousing.

This webinar is the second out of a twelve-month series of events, under the celebrations of the 20th Anniversary of the Jordan-U.S. Free Trade Agreement, sponsored by Coca-Cola CCI –Jordan.