Meet the Expert Session – Recommended Approach for Successful Implementation of E-Detailing.

July 29th, 2020

AmCham-Jordan in partnership with Wilson Learning SEM held an interactive session for AmCham-Jordan members in the Pharmaceutical industry titled “Recommended Approach for Successful Implementation of E-Detailing.” The session was conducted for the benefit of Pharmaceutical companies, with kind support of Dr. AbdulkarimDissi, Chairman of Pharmaceutical Research and Manufacturers of America (PhRMA LAWG) in Jordan, moderated by Ms. Raghad Alkhojah, AmCham-Jordan Deputy CEO & Head of Business Development.

Kyriacos Iacovides, Managing Director of Wilson Learning SEM and Great Place to Work Cyprus, explains how Wilson Learning provides Pharma representatives with the skills and tools they need to create effective relationships with Health Care Practitioners (HCP) by developing the right mindset and learning proven best practices for E-detailing and other vital competencies that can drive performance and lead to a sustainable advantage for their organizations.

E-Detailing have the potential of decreasing marketing expenses, increasing access to HCP, and at the same time preserving many of the advantages of standard face-to-face meetings. It is a revolutionary method for promoting pharmaceutical products which increases both the quality and the variety of promotional activities of pharmaceutical companies. It proves its benefits for HCP and pharmaceutical companies alike. The approach is a major time-saver for the former while ensuring higher ROI for the latter. E-detailing is not a substitute for standard, Face to Face visits but a complementary option to the company marketing mix, possibly necessary, during the challenging times of social distancing.