Meet The Expert Session: The Science of Media and Advertising Fields

Over the past decade, the roles of Media Sciences and Advertising have grown, under the salient influence of technology and social media, from a modest experimental project state to a full-scale systems state.

An Expertise session was held at AmCham-Jordan, with Mr. Adi Al Armouti, Founder and GM of TradeGate, to discuss thoroughly the Science of Media & Advertising Fields.

During the session, Mr. Al Armouti discussed the various ways of advertising and promotion of specific products and commodities. The internet, television, radio and newspapers are just a few of them, with regards to the effectiveness of the internet ads (pop-ups), printed advertisements (posters and banners) and radio advertisements.

Focusing on how to enhance the outreach and reachability of company services through different tools, Mr. Al Armouti stated that according to a survey conducted in two different Lists of Location in Jordan with regards to the effectiveness of the internet ads (pop-ups), printed advertisements (posters and banners) to keep themselves updated on the attitudes of customers towards their respective products.

The result was that the Printed advertisements were much more effective than internet advertisements, even though the Advertising Expenditure in Jordan during the years 2020-2021 for the internet Advertising was higher than the previous years, especially after the COVID-19 Pandemic.

Furthermore, the classic areas of Advertising Research such as Product, Consumer, Media, and Copy Research, were discussed and defined as the Advertising-Marketing Complex, are availing themselves of the mathematical and statistical modeling techniques being designed throughout the entire research community of the world.