2024-2025 Export Growth Pathway
Delivering Experience, Expertise &
Export Development Services Since 2017
OVERVIEW
In order to pursue sustainable export success, businesses need to make informed decisions, backed by market intelligence and detailed planning.
The EGP is a specialized program that provides services designed to help SMEs reach U.S. partners and increase Jordan-U.S. trade by leveraging the
Jordan-U.S. FTA.
The United States, as the world’s largest economy, remains Jordan’s top trading partner, and continues to provide opportunities to grow businesses.
The EGP aims to support export growth and diversification, encouraging value
chain linkages, facilitating technology transfers, and initiating new ventures or R&D projects.
The EGP has a
24-month duration and will benefit 15 SMEs in the manufacturing
sectors.
The EGP is aligned with Jordan’s National Export Strategy 2023-2025, and the
objectives of the National Tijara Coalition.
The EGP has a
cost-share element, that includes a nominal participation fee, coverage of SME’s own travel expenses and implementation costs.
Benefiting SMEs will sign legally binding Commitment Letter.
The EGP Leverages the Jordan-U.S. Free Trade Agreement to Access the World’s Largest Economy
OBJECTIVE
The overall objective is to contribute to Jordan-U.S. economic integration as a means for greater enterprise competitiveness and overall enhancement of national economic complexity.
Grow and Diversify Jordan’s exports of goods to the U.S.
Establish partnerships between Jordanian and U.S. businesses, by encouraging value chain linkages or technology transfers, or new ventures or R&D projects.
EPG STATIONS
The EGP has a linear methodology that applies proven business practices,
and is comprised of 6 Steps concluded in 4 Stations:
STATION 1
Application & Evaluation
Through an online application
STATION 2
Export Readiness Assessment
To ensure SMEs readiness and conformity of products for the U.S. market
sTATION 3
Export Growth Plan
Through Market Intelligence Research and Export
Strategies for SMEs
sTATION 4
Implementation
Through Technical Assistance, Capacity Building, Coaching & Advisory Services
Station 1: Application and Evaluation:
Step 1: SMEs will be invited to apply through an open call and submit an online Application
Station 2: Export Readiness Assessment:
Step 2: Shortlisted SMEs will be subjected to an assessment to ensure their readiness, benefiting from an Export Readiness Assessment report.
Station 3: Export Growth Plan:
Step 3: Selected SMEs will benefit from Market Intelligence Research in their specific
sector/sub-sector.
Engage service providers (in the US or in Jordan) to carry out market intelligence research studies at the sector/sub-sector level or products level.
Step 4; Benefit from Export Strategies and Plans for their specific product/s, crafting of their value proposition and identifying potential partners.
Develop export strategies, plans and partnership (value-chain linkages) for SMEs, that will be informed by the market intelligence research undertaken in Step 3 and will ensure the proper utilization of the available and limited SMEs resources towards activities and actions that will yield best results.
Station 4: Implementation:
Step 5: Benefit from Technical Assistance, Capacity Building, Coaching and Advisory Services to SMEs to support them in implementing their strategies and plans.
Step 6: Benefit from Leads Generation Process to successfully closing deals and to sustain the business.
Follow-up technical assistance to guide SMEs in their leads generation process as well as manage and overcome specific issues such as barriers to trade or shipping concerns to help them close deals and sustain the business relations.
EPG ADVANTAGES
Since 2017, AmCham-Jordan has been implementing the ‘Export Growth Pathway’ (EGP), a comprehensive set of export support and promotion services tailored specifically for the U.S. market.
EGP Advantages include:
- Market Intelligence
- Export Plan
- Value Chain Linkages Strategies
- Capacity Building
- Coaching & Advisory Services
- Buyers Targeting
- Messaging and Marketing Crafting
- Lead Generation Support
EGP Charting your
Export Route to the U.S.
EPG REQUIREMENTS
Establishment
SMEs must be:
- Established and registered in Jordan
- Registrated at MOITS/CCD
- Registered for more than 3 years
Ownership & Sector
SMEs must have:
- No less than 51% private shareholders or ownership
- Operating in the following sectors: Manufacturing & Services
Employment
SMEs must have:
- Between 10 - 250 employees (including full-time & part-time employees)
Additional Consideration
SMEs that are Owned or Managed by the following list:
- Women
- People with Disabilities
- Youth
EGP Application
Applications are to be completed and submitted before February 28, 2024.
Applications will be evaluated in a fair and transparent process by subject matter experts.
Shortlisted SMEs will benefit from an Export Readiness Audit.
SMEs invited to benefit from the EGP will:
– Sign a commitment letter.
– Pay a participation fee of JOD 1500 for AmCham Members, and JOD 2000 for
Non-members (subject to 16% sales tax).
