A public-private virtual roundtable was conducted by AmCham–Jordan titled “Protecting and Enhancing Jordan’s Sanitizer, Disinfectants and Detergents Exports during the COVID-19 crisis,” to discuss the effect of the COVID-19 pandemic on sanitizing products, disinfectants and detergents in terms of export restrictions, meeting local demand, opportunity for exports, supply chain disruptions and availability and price of raw materials.
It is evident that this sector is well established having extensive experience but also in need of supporting industries in adapting new business models, and diversifying sources of input of production. Government support is also needed to facilitate trade support financing needs and export promotion programs; as sector representatives emphasized the need to open up exports in order not to lose existing orders and market share.
Jordan and other countries around the world have witnessed a huge shift in the customers’ buying behavior, which led to a huge increase in demand on sanitizers, disinfectants and detergents, resulted from panic buying. The roundtable aimed at hearing how these leading Jordanian manufacturers are coping with the increase in demand and how to successfully meet the local, regional and international demands as well as capturing export opportunities.