“Mariam started her career at British American Tobacco in 2001 as Assistant Category Brand Manager. In 2005, she joined Pepsi Cola International Ltd as Marketing Manager – Head of Beverages and was promoted to Marketing Director – Beverages and Snacks and then ended her career in PCI as Commercial Director. Prior to joining CCI in 2013, she was Managing Director of a dairy business, Farm King Ltd, since 2010.
Mariam joined CCI Pakistan in 2013 as Director of Marketing. In her time in this position she created a new department, effective system working and routines with the Coca-Cola Company and introduced highly successful promotions, packs and products.
In her latest role as Group Marketing Strategy and Development Director, Mariam has contributed to the overall business goals and growth. She has worked with the countries and the Coca Cola Company on Marketing Strategies and operating plans. She has laid the foundations for Revenue Growth Management and Pack/Price/Portfolio fundamentals. She has actively contributed to the capability development of the marketing fraternity, and worked well with her Group Team stakeholders on central priorities and projects including the E Commerce Plans for CCI.
Mariam holds an MBA degree from Lahore University of Management Sciences and is an Economics graduate from University College of London.”