How to export to the US
The U.S. market holds great export potential for Jordanian companies. The U.S. is the world’s largest market and it has the world’s largest private sector.
It also has low regulatory barriers, limited language barriers; and it provides access to global supply chain which can lead to exports for other markets, in addition to a strong rule of law.
More importantly Jordan and the U.S. have a Free Trade Agreement, which allows almost all Jordanian goods to enter the U.S. market duty and quota free. The same applies to imports from the U.S. to Jordan that benefit from the same agreement.
For products to benefit from the advantages provided under the preferential trade arrangement, they must meet specific conditions, such as meeting the rules of origin requirements and the direct shipment condition.
JUSFTA removes imports duties on almost all originating goods directly shipped between the two parties.
In addition to meeting other related technical or safety requirements related to the product itself which differ depending on the type of goods.
However, U.S. is a one of the world’s biggest countries with a large and diverse population.
The U.S. is comprised of more than 50 states and territories. Some U.S. states are bigger in populations and size than many countries. There are also cultural differences between north and south, as well as the east and west coasts.
Thinking of the U.S. as one market is a mistake, that is why we at AmCham -Jordan are working to develop an export diversification program that can support Jordanian entrepreneurs to enter the U.S. market.
- Researching the U.S. market
Good planning is essential, you should do as much market research and planning as possible before starting to sell your products in the U.S. using both desk research and visits to the market.
Invest in attending in trade shows and participating in trade mission. Trade shows, exhibition and missions are an ideal way for companies to meet representatives from their industry to understand the market trends and consumer needs. Such events also present an opportunity to meet buyers, suppliers and possible partners. You should research the events to know which is the most suitable for your business.
When researching exporting to the U.S. you should understand the supply chain, how your goods will get from point A to B, when duties are added, what regulations apply and how much your product will cost once it arrives in the U.S.
Determine whether there is a market for your product and your pricing in U.S. dollars are critical to your product’s competitiveness. Key to your products attractiveness is how you can localize your products to meet the consumer need; cultural tastes or market considerations.
Think about your products liability and how you can best protect your company from litigation and your product from liability exposure. Litigation is best avoided by getting a good understanding of U.S. commercial standards and tailoring your company’s practices to those standards. It’s important to remember that the U.S. is made up of over 50 starts and territories, each will have specific regulations and procedures.
- Entering the US market
There are a number of options to enter the U.S. market, these include direct sales through local representation, which involve collaboration with a U.S.-based: agent representative, distributor or dealer. Be aware of the differences between these options and whether exclusive arrangements work best for your products or not. Please note that you may be asked from agents or distributes to give exclusivity as they will be investing in your products.
Diversification of Export Program can support you in finding the pathway to exporting to the US Diversification of Export Program